Friday, April 27, 2007
Mashups
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Give me a break
Just to point out a fallacy in the reasoning of some of these individuals I am including a photo. First of all, the sign you see is arguing that commencement should not be used for political reasons. Without a doubt, that is true. However, I don't know if the holder of the sign is aware that the President and Vice President are sought after in commencement addresses in schools of all kinds. There are schools with the majority of students knowingly opposed to everything conservative, but they would still be privileged to have someone of such stature show up at their commencement address. Since when does having a speaker imply endorsement? Because if that's the case, then BYU is definitely not a one-party school. Does anyone remember the incredible liberal speaker from about a year ago that served as the press secretary for the last five or six presidents? The majority of students on campus were clearly opposed to the standing of this individual to the point that she remarked in the middle of her forum address, "You didn't tell me I was entering enemy territory." But no one protested. Everyone welcomed her, listened politely, and applauded her speech. But instead of that, we actually get the Vice President of the United States to speak at our commencement address and we decide to show our appreciation by staging a protest on Church owned property. Yeah, that's the part that's even worse. These students decided to take a piece of the Church's land, even though BYU has a clear no protesting rule because it is Church property, and use it for political purposes. Can anyone say hypocrite? These is land that tithing dollars and church donations are paying for. And it's being used as a political protest. Great guys. Great way to stand up and represent everything good about it. It used to be fine because the illogical protests stayed within the Daily Universe and were either worked out there or the individual was able to express themselves and feel good about things. Now we're doing it on church property for the rest of the world to see the high-class individuals that we are. Yes, while going to a Church-paid for school, you actually do represent the Church with your action, especially while on their property. Great example guys, great example.
Thursday, April 26, 2007
What makes people go wrong?
Part of his answer:
"They go wrong by doing nothing, by being guilty of the evil of inaction, doing what their mothers urged them—not to get involved, to “mind their own business,” and let bad [stuff] happen by looking the other way and holding their noses. Good people don’t rush in to do evil where angels fear to tread, instead they start by straying only a small way away from their moral center, and each successive step down is hardly different, barely noticeable, until it is too late and their behavior is shocking and may even be awesome of awful."
Dr. Zimbardo is the author of The Lucifer Effect, in which he describes in detail what happened in the famous Stanford Prison Experiment where seemingly good people ended up acting worse than anyone thought imaginable. Guy Kawasaki asked him ten questions and the entire interview is worth reading. There are a lot of interesting insights.
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Wednesday, April 25, 2007
If Google Ran My Life
Here are some basic and easy ways to gather data on yourself that you might find useful.
1. Keep receipts so that you can track where your spending your money and why
2. Log when you go to sleep and when you wake up and the the activities that you perform the hour before going to sleep and the hour after waking up. Try mixing things up and see if it affects your mood/productivity throughout the day.
3. Keep a basic journal every day. If you don't have time to write a full journal entry of what you've learned and experienced that day, have a pocket calendar so you can at least write down the major activities of the day and then write a full journal entry once a week.
4. If you're trying to break a habit or addiction, write when tempted. Write what you're feeling and what you were doing when and before the temptation got strong. If you already slipped up, write what you were doing before. Try and see any patterns emerging in your actions that lead to increased temptation to fall back into the habit or addiction.
5. Try doing new things in your life and keep a log of what the apparent effects are. For example you could try going for a jog in the morning for a week and then document how you felt during that week. The next week, you could try exercising in the evening and see if the effects are different.
In order to be effective at this, you might consider going to an office supply store and picking up a pad of graph paper so that you can keep stats on your attempts at the same time. Try not to alter too much at one time because you won't be able to isolate the effects of one stimulus from another. For example, if you try and switch your exercising habits while changing your sleeping habits, you won't know which change produced what effect. So keep it simple with one change at a time. If you keep track for a few weeks, write back and let us know what patterns you've seen emerge. We'd love to gather some of these to help others that are looking to find similar patterns in their lives.
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Tuesday, April 24, 2007
We're Back
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Thursday, April 19, 2007
Disappointed with NBC
Anyone else interested, corporate info for NBC is:
NBCUNI.COM FEEDBACK
100 Universal City Plaza
Universal City, CA 91608
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Roller Coaster Real Estate
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Twitter, Dodgeball, and Social Networks
If you're going to start with a highly active group and have it spread through word of mouth, then it's going to have to spread through an existing network. I just did a basic search on dodgeball for people with "d" in their first name that lived in Los Angeles. As you can see, it's most guys. If you're thinking that "d" is a guy's letter, then try any other letter. It's almost all guys. I would bet it's predominately homosexual. Simply because of the need for the network to already be established. The reason all of this matters is that the founders of dodgeball recently announced that they're leaving Google because their project wasn't getting the attention and funding that they'd hoped for. I'm sure Google purchased dodgeball and then realized that it wasn't growing like all of the other networks. It might still have been a good purchase simply because it connects the real life to new communication, which is what Google is trying to do with Local Search, GOOG-411, and SMS. I just don't see dodgeball going mainstream until it breaches other social networks or Google comes up with a way for the network to be built first without the need to add dodgeball until later.
Labels: dodgeball, google, social network, twitter
Wednesday, April 18, 2007
Dieting and Compulsive Eating
However, I think that there is something the diet psychologists didn't take into consideration or at least mention in the program. There is a good chance that the type of person who eats until they are satisfied or the individual that binges causes them to need a diet or not and the reason that they binged on cookies is due to their personality and not the fact that they were dieting. Dieting may simply be another indicator of the type of personality they have. This has caused me to wonder if the users on our websites are not all of a similar personality. Are we attracting the users that binge and so require goal setting help? It would just be interesting to see the same individuals in the same program prior to their diets.
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Wednesday, April 11, 2007
Mindset/Setting Changes Expectations - Subway Stradivarius
Possibly the most interesting thing pointed out is that this violinist typically receives $1000/minute while playing. People pay a lot of money for the opportunity to hear him play. Some of those people walking by might even have been willing to purchase a ticket to his performance at some point in their life. In the music hall, the might have been listening anxiously, soaking it in. But in the subway, their mind is on something else and the violin ranges from a possible annoyance to nice background music. But the focus doesn't change, except for 7 out of about 1,100. It's amazing how the setting and mindset can so drastically alter our reactions to a stimulus.
Let's say that you're trying to stop eating chocolate. You can walk into See's Candies with one mindset and have no problem walking past the free samples they are handing out to pick up a gift box for someone else. With another mindset, walking into the store at all is death to your goal. Your mindset completely changes the outcome even though the stimulus is the same. Sitting down at the computer or TV can either be highly productive or a complete waste of time, and the difference isn't what's on TV. You can always find something good and something that acts as a leech on creativity and motivation. It would have been interesting to find out why those seven stopped to listen. Did they do something different earlier that day that set them apart from everyone else? Do they have different personalities? Did they simply have an open schedule are were looking for something to do? I think it comes down to mindset. What a perfect opportunity to learn more about the why and how our focus can shift.
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Friday, April 06, 2007
"About Us"
Maybe that took a long time to say, but what it comes down to is that the marketing focus is not on the customer. The busboard is saying, "Look at us." Apparently, it might be company wide culture, because the "About Us" section definitely tells "about them." Is there anything wrong with that? Not necessarily. 37Signals has an about us section that definitely focuses on themselves. But it's done in a different way. The entire "About Us" section reads:
"We’re a privately-held Chicago-based company committed to building the best web-based software products possible with the least number of features necessary. Our products do less than the competition — intentionally. We’ve been in business since 1999 and love what we do."
So, you can have an "About Us" section focusing on yourself and what you do, but have it still be done in a way that makes you want to join the group. As a contrast, take the time to read Pacific Premiere Bank's "About Us" section. It's only a paragraph also.
"Originally founded in 1983, Pacific Premier Bank is committed to the growth and vitality of the Southern California communities in which we do business. The Bank offers a wide range of business and consumer products and services through its retail branch network as well as it's highly interactive web site. At Pacific Premier Bank, you get exceptional service, with the personalized attention that can only come from a locally based dedicated community banker."
Even though the banner at F&M claims that the customer is the mainstay, which company do you think is actually more focused on the customer? Maybe it's only the "About Us" section and I'm extrapolating a little too much, or maybe it's company culture that has found it's way into the "About Us" section on each website. Based on personal experience with 37signals and Pacific Premiere, I would go with the latter. According to Kathy Sierra, this is "The New Way."
So, what's your company culture? Is it seeping through in unexpected places?
Secret Mind Power
So, I wonder if mind control or influence is really just confidence and marketing? Albeit lower quality marketing, but marketing tactics none the less.
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Thursday, April 05, 2007
Great Links 04/05/07
I thought that I would post some of the great links that I've come across just today. I'm pulling these from all of my saved links at del.icio.us/dansage/
1. Bubble Guru - This free service allows you to video yourself and post the video in a floating bubble on your website. This way you can give instructions to those visiting the site. The user can turn the bubble off or start it again at any time.
2. Who's Among Us - See real-time how many people are on your site. Even better, add the firefox extension and see real-time how many people are on your site without even visiting your site.
3. Popuri.us - Check all major page rankings for any individual site.
Also, in my blog reading today, I learned that you can use Jott to call a number, leave a message for yourself, and have that message automatically transcribed and forwarded to your email account and (if using gmail) stored under a certain label. I already had an account with Jott, but hadn't consider this possibility. I tried it out and it worked. Took about 20 minutes to be transcribed.
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